Join the Support Ecosystem for Modern Parenthood

Connect your business with expecting and new parents looking for trusted support. From doulas and lactation consultants to photographers, babysitters, fitness experts, and beyond, Tot Squad helps families discover and access the services they need most.

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Meet Parents Before They Need You

Today's parents are overwhelmed by choices and often don't know what support exists until they're already struggling. Tot Squad helps families discover trusted providers earlier in their journey, connecting them with services and resources across pregnancy, postpartum, and early parenthood.

As a Tot Squad partner, you'll have the opportunity to:

• Reach highly engaged expecting and new parents
• Be featured within the Tot Squad ecosystem
• Receive referrals through our growing platform
• Be part of a trusted network focused exclusively on modern parenthood

See how Target and Tot Squad have partnered together

Support Comes in Many Forms

We're building a marketplace of trusted services designed to support parents through every stage of the journey. Whether you provide hands-on care, wellness services, education, or family support, we'd love to hear from you.

Pregnancy & Postpartum

Birth doulas
Prenatal massage therapists
Fitness instructors
Childbirth educators
Nutrition experts
Lactation consultants
Postpartum doulas
Sleep consultants
Pelvic floor therapists
Mental wellness providers

Early Parenthood

Car seat installation
Car seat safety
Newborn photographers
Family photographers
Baby gear rentals
Baby gear cleaning
Babysitters
Parenting coaches
Child development specialists
Family support services

A Growing Ecosystem of Support

We're currently expanding our partner network as we build the future of support for modern parenthood.

Today, partners may participate through:

• Gift card redemption programs
• Featured recommendations

In the future, partners will also have the opportunity to:

• Accept MotherFund payments
• Participate in expanded marketplace offerings
• Be recommended through Robyn, our AI-powered parenting guide
• Reach families through new distribution and discovery channels

Parents come to Tot Squad looking for more than products—they're looking for support.

Our mission is to ensure every first-time parent walks into parenthood with trusted support by their side. By partnering with Tot Squad, you're helping families access the care, guidance, and services they need during some of life's most important moments.

To join the Tot Squad partner marketplace, fill out this short form:

Thank you for your interest in joining Tot Squad's Partner Marketplace!
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