Our Story


Tot Squad comes to the rescue of busy parents and caregivers every day by providing the care, safety and installation of their baby gear in retail settings, at home, or virtually. Expertly trained, powerful and faster than a speeding buggy, Tot Squad saves the day with a smile. By bringing our super services to retailers, we build partnerships that drive traffic and build customer loyalty. But our soft spot is the community; by providing safety education and the restoration of used gear, we help families in need.

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Tot Squad began as an idea CEO and Founder Jennifer Beall Saxton had while in business school at the Kellogg School of Management at Northwestern University. Looking for ideas that would help improve the work/life balance for busy parents, her business plan went on to win first place in the Kellogg Cup Business Plan Competition and she was recognized with the Student of the Year Award in Entrepreneurship.

Originally founded in 2010 as CleanBeeBaby, LLC in Los Angeles, the company has been featured in national publications such as CNBC, Fast Company, Forbes, and Bloomberg BusinessWeek as an innovator to watch. Rebranded in 2014 as Tot Squad, the business currently serves Southern California, greater New York City, Washington D.C., Scottsdale, Chicago, Austin, Dallas, Atlanta, and Miami. In 2019 Tot Squad began offering car seat installation services online nationwide with Amazon.com, giving parents and caregivers access to expert advice with a single seamless transaction.

Tot Squad is a trusted partner of retailers, stroller and car seat brands, has served thousands of happy parents and continues to bring new and enhanced services to the forefront.


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We’re always looking for fellow grime fighters to help come to the rescue of busy parents.