Get free one-on-one advice from a baby specialist to help you choose the right products and build your perfect registry with confidence
learn moreAt Tot Squad, we believe every first-time parent deserves trusted support by their side.
We meet parents where they are, starting at the registry, and connect them with the guidance, services, and resources they need to navigate pregnancy, postpartum, and early parenthood with greater confidence and less overwhelm. Because while registries have traditionally focused on products, what parents often need most is support.
That's why we're building a new model for parenthood, one that helps families access trusted guidance, meaningful services, and the resources they need before a challenge becomes a crisis.
Our vision is simple: to help every parent feel prepared, supported, and never alone.
Every parent deserves a trusted guide by their side. Whether you're building your registry, navigating pregnancy, caring for a newborn, or figuring out what comes next, Tot Squad helps you find the support you need—when you need it.
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Support shouldn't be out of reach. Tot Squad helps parents access the care, services, and resources they need by making it easy for family and friends to contribute in meaningful ways.
redeem a gift cardmotherfundadd to registryFrom the start of your pregnancy to your toddler's first steps and beyond, Tot Squad is here to help.
Whether you're building a registry, looking for trusted answers at 3 AM, searching for the right support service, or figuring out how to pay for the help you need, we're building tools designed to help you through every stage of the journey.
At Tot Squad, you'll find expert registry guidance through Baby Concierge, 24/7 support from our AI-powered doula, access to trusted services through our Provider Marketplace, plus flexible ways to fund the support you need.
For the moms who've been there, the grandparents who can't wait, and the friends who want to help but don't know how: this one's for you.
For too long, baby gifts have focused on products. We're creating a future where family and friends can give something even more meaningful: support.
With MotherFund, you'll be able to contribute toward the services, guidance, and care that parents need most, from pregnancy through early parenthood, helping them access support long after the baby shower ends
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