Connect your business with expecting and new parents looking for trusted support. From doulas and lactation consultants to photographers, babysitters, fitness experts, and beyond, Tot Squad helps families discover and access the services they need most.
purchase a gift cardbecome a partner
Today's parents are overwhelmed by choices and often don't know what support exists until they're already struggling. Tot Squad helps families discover trusted providers earlier in their journey, connecting them with services and resources across pregnancy, postpartum, and early parenthood.
As a Tot Squad partner, you'll have the opportunity to:
• Reach highly engaged expecting and new parents
• Be featured within the Tot Squad ecosystem
• Receive referrals through our growing platform
• Be part of a trusted network focused exclusively on modern parenthood
We're building a marketplace of trusted services designed to support parents through every stage of the journey. Whether you provide hands-on care, wellness services, education, or family support, we'd love to hear from you.
We're currently expanding our partner network as we build the future of support for modern parenthood.
Today, partners may participate through:
• Gift card redemption programs
• Featured recommendations
In the future, partners will also have the opportunity to:
• Accept MotherFund payments
• Participate in expanded marketplace offerings
• Be recommended through Robyn, our AI-powered parenting guide
• Reach families through new distribution and discovery channels

Our mission is to ensure every first-time parent walks into parenthood with trusted support by their side. By partnering with Tot Squad, you're helping families access the care, guidance, and services they need during some of life's most important moments.
To join the Tot Squad partner marketplace, fill out this short form: