Unlimited 1:1 appointments with a Baby Specialist, in a Target near you or online. Get help with your registry, the right gear for your next stage, or the perfect baby gift. Never any cost to you.
“I was originally so overwhelmed trying to create a registry and knowing what we really needed… We feel so much better about our registry and becoming parents!”
Bring your questions, your budget and your partner. Leave with a plan that fits your family.
Start from scratch or pick up where you left off. We'll cover what you need, what you can skip, and what to add to your Target registry.
Car seats, strollers, high chairs, bassinets and more. Compare side by side and choose what works for your home, car and lifestyle.
Shopping for someone else? Grandparents, friends and family are welcome too. We'll help you choose something they'll actually use.
Pick in-store or online. It takes about a minute.
You'll have up to 45 minutes to share your goals, style and budget.
Your registry, built for your lifestyle.
Our Baby Specialists are vetted and trusted parents, doulas, postpartum pros and parenting educators. They're here to help you choose well, not to sell you more.
Unbiased advice across every brand Target carries
Unlimited sessions. Many families finish their registry in two visits
Bring anyone. Partners, moms, besties all welcome
Baby Concierge is offered through our partnership with Target, so there's never a cost to you.
My specialist, Sydney, is an expert across a massive variety of products that helped us cut through the clutter and feel confident in our choices.
I was feeling overwhelmed with what to consider for our family needs… I feel a lot more at ease and prepared thanks to Caroline's assistance.
My specialist took the time to answer all of my questions, explain products, and give really helpful recommendations for both baby and postpartum essentials. I truly appreciated how friendly and personable she was throughout the call. It made creating my registry feel exciting and stress-free.
My Baby Specialist was very knowledgeable of the products. She has 3 children of her own. So she walked us through what she thinks about when she purchases or uses the gear / equipment we were looking at which was helpful. She was personable and easy to talk to.
Yes. Baby Concierge is offered through our partnership with Target, so every appointment is free. Book as many as you like.
Every Tot Squad Baby Specialist is carefully vetted and educated in baby gear and registry building. They bring firsthand parenting experience or professional backgrounds as doulas, postpartum specialists or parenting educators.
No. If you plan to build a Target Baby Registry, downloading the Target app and starting one ahead of time helps you make the most of your session. Already started? Your specialist will pick up right where you left off.
We recommend booking about 2 to 3 months before your due date, or a few weeks before your baby shower, so you have time to build your registry, share it and receive gifts. Appointments fill up quickly, so booking early helps.
Each appointment is up to 45 minutes. Want more time? Book another session anytime. Many parents find two appointments are perfect for finishing their registry.
Yes. You're welcome to bring a partner, friend or family member with you.
Your Baby Specialist will meet you at the Guest Services desk at your appointment time, wearing a branded lanyard or shirt. If you don't see them, a Target team member at Guest Services can point you the right way.
No. Your Baby Specialist offers unbiased guidance tailored to your needs, preferences and budget.
Booking only takes a few minutes. Our specialists can’t wait to meet you.
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