Tot Squad has acquired Gugu Guru’s Gugu Concierge training program to support the launch of Target’s Baby Concierge service starting August 1, 2025. The acquisition gives Tot Squad proprietary training to certify Registry Consultants and rapidly onboard Baby Specialists who will guide Target guests with registry creation and baby gear recommendations online and in 15 pilot stores. The move strengthens Tot Squad’s mission to provide trusted, expert support for new parents nationwide.
