Target Just Launched a Free Baby Concierge Service—And It Could Be a Game Changer for Parents

If there’s one store where most moms will make just about any excuse to shop, it’s Target. Whether you’re buying clothing, picking up groceries, or just grabbing a fun treat for yourself, any reason to stop by Target feels like a good one.

Now there’s an even better reason to visit your local store—especially if you’re expecting a baby. Target just announced the launch of a new in-store and online partnership designed specifically for parents.

Target Baby Concierge, powered by Tot Squad, offers free one-on-one sessions that help parents build their baby registry with confidence. The service allows expecting parents to get expert advice while choosing essential baby gear, both in-store and online.

For first-time parents navigating the overwhelming world of baby products, this new program could be a major game-changer...